Recycling aluminum – does recycling aluminum make sense?

Unlike plastic, aluminum can be recycled infinitely.

The product of the recycling process is called ‘secondary aluminum’.

By creating a clever and functional product made from secondary aluminum, Nespresso wants to raise awareness and underline the material’s versatility and attractiveness. 

Your product design should consider the following:

A bold and iconic design;

Clever functionality is key – no artistic sculptures and/or fashion items.

Renewable energy evokes the aluminum infinite recycling property so a recycled aluminum wind turbine should hit the main aspects of the brief: functional & sustainable, bold, innovative, attractive & useful.